Journey So Far
Professional Experience
Jan'24 - Present
Marketing QA Intern
Purdue University
West Lafayette, IN
Digital Transformation Leadership
Led a university-wide initiative to develop a digital learning platform, increasing student engagement by 40% and improving remote accessibility.
Analytics and Reporting
Implemented a new system for tracking user interaction data across digital platforms, utilizing Google Analytics and custom reporting tools to provide actionable insights, which enhanced decision-making.
Stakeholder Communication
Developed and maintained continuous communication channels with project stakeholders, delivering monthly presentations that outlined project status, challenges, and milestones.
Jan'24 - April '24
Digital Marketing Consultant
The Rube Goldberg Institute
Remote
Digital Marketing:
Designed a brand kit, social media calendar, posts/contents, and marketing strategies. Orchestrated the launch of a series of interactive online marketing campaigns promoting new tech innovations developed at the institute.
User Experience Optimization
Conducted detailed user experience research to refine the design of digital products, resulting in a 30% improvement in user satisfaction based on structured feedback and usability testing.
Cross-Functional Team Collaboration
Led a team of designers, developers, and content creators to ensure projects were delivered on time and within budget, fostering an environment of creativity and efficient workflow management.
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Feb'22 - Jan '23
Product Marketing Intern
HighRadius Corporation
India
Market Analysis and Strategy
Led market trend analysis and customer behavior studies to drive a new tech product's development and successful launch, attracting 100K users in three months.
Product Launch and Positioning
Orchestrated the go-to-market strategies for three major product releases, ensuring cohesive messaging and optimal positioning across product, sales, and marketing teams.
Performance Metrics and Improvement
Created and utilized a comprehensive performance dashboard to track and enhance product efficiency post-launch, achieving a 35% increase in overall performance.
Academic Qualifications
Jul'23 - Dec'24
Purdue University
Master of Science in Marketing (STEM)
3.6/4.0
West Lafayette, IN
Relevant Coursework: Marketing Analytics, Market Research, New Product Development, Brand Management, DEI, Digital Marketing Strategy, Marketing Management, etc.
I actively participated in research and consulting projects and collaborated with industry professionals and clients to gain practical insights into the marketing field.
I am a Krannert Scholarship Recipient.
Jul'19 - May'23
KIIT University
B.Tech. in Electronics & Computer Science
3.98/4.0
Odisha, India
Relevant Coursework: Database Management, SQL, Python, Web Development, Excel, React, Discrete Mathematics, Probability, etc.
My academic journey allowed me to create a perfect blend of analytics, technology and my creative prowess, enabling me to weave data-rich stories.
I graduated on the Dean's List with a Merit Scholarship.
Certifications
Google Digital Marketing & E-Commerce
Meta Marketing Analytics