Projects
From crafting data-driven marketing strategies to optimizing digital user experiences, my projects showcase a blend of creativity and analytical prowess. Dive into the highlights of my work where innovation meets impact:
Reimagining DoorDash’s Marketplace
Analyzed DoorDash’s marketplace to identify operational and customer-level inefficiencies, designing a 90-day integrated strategy to improve reliability, profitability, and user experience. Built a data-driven plan that combined analytics and product strategy to reduce delays, optimize restaurant performance, and lift overall marketplace efficiency.
TripShare
Co-Founder
Developed TripShare, a cutting-edge carpooling app for students to connect with peers on similar itineraries, reducing travel costs and carbon emissions. Led web app development, integrated CMS for database management, and performed market research to define target segments. Executed beta testing, maintained the CI/CD cycle, conducted A/B testing, and utilized SEO and social media for marketing. Analyzed data using RStudio and Tableau for insightful visualizations and optimized user experience.
Spotify Tableau Dashboard
Project Lead
Step into the world of music analytics with my Spotify Tableau Dashboard, a vibrant, interactive visual masterpiece. This project transformed raw user engagement data into a symphony of insights, revealing the rhythms of user behavior. Strategic e-commerce marketing decisions were orchestrated by tuning into these visualizations, harmonizing product discovery with marketing alignment. The result? A crescendo of enhanced user experiences and amplified business success.
Spotify Pricing Strategy
Marketing Analyst
Conducted an in-depth pricing analysis for Spotify's U.S. market, focusing on balancing short-term revenue goals with long-term market penetration. Analyzed customer behaviors, competitive pricing, and market trends. Developed and tested various pricing models, providing actionable recommendations to optimize subscription tiers and pricing strategies, enhancing customer acquisition and retention, and driving market share growth.
Millie's Brand Plan
Brand Management Student Consultant
Crafted a holistic brand transformation for Millie's Thrift Store, developing a bespoke brand kit and strategic roadmap. Engaged in dynamic stakeholder meetings to pinpoint opportunities, refining the mission statement and elevating brand positioning. Designed captivating social media challenges and innovative advertisements to resonate with the community and drive engagement.
11:11 Dating App Launch
Market Research & New Product Development
Embarking on a journey of romance and innovation, we conducted comprehensive market research and meticulously cleaned data using Tableau Prep. Through rigorous exploratory and quantitative analysis in R Studio, we crafted an insightful report that unveiled key audience segments. Our team pinpointed the target demographic and devised a captivating launch strategy grounded in thorough competitor analysis, positioning 11:11 for a stellar debut in the dating app cosmos.
AdIntel: Consumer Behavior Analysis
Rube Goldberg Institute
Produced a comprehensive report and slide deck on consumer behavior for the Rube Goldberg Institute, utilizing A/B testing on Facebook ads via Meta Ads Manager. Applied R for target audience regression analysis and designed impactful ads with Canva, driving data-informed marketing decisions.
GenConnect
DEI Strategy for a Global Workforce
Developed a comprehensive DEI architecture and marketing strategy for Company D, addressing inclusion challenges among Gen Z and Alpha employees across the US and India. Conducted extensive market research and introduced innovative, practical initiatives to foster a more inclusive and cohesive workplace.
Chai at Vienna
New Product Development
Collaborated with Vienna Cafe to introduce a new tea product, conducting market research and devising market penetration strategies. Delivered a comprehensive development plan, incorporating sentiment analysis of international students, resulting in the product contributing 20% to monthly revenue.
LexPro: AI Chatbot
Panda Express
Designed and deployed an AWS Lex-powered AI chatbot for Panda Express, enabling seamless online ordering and customer information retrieval. Leveraged advanced natural language processing (NLP) techniques and cloud integration to enhance user experience and operational efficiency on their website.
MarketPulse
E-Commerce Analytics for Competitive Strategy
Implemented a Python-based web scraping scheduler to collect and analyze data from six e-commerce websites over 15 days, focusing on shoe products. Evaluated competitor strategies and provided strategic recommendations for a startup’s product launch, emphasizing segmentation, targeting, and positioning (STP).
ProfitView
Dynamic Dashboard Creation with Looker Studio
Curated and cleansed a dataset from Kaggle using Tableau Prep, followed by the development of a dynamic profit analysis dashboard with Looker Studio. Enabled real-time data visualization and insights, supporting strategic decision-making processes.
Insight360
Google Analytics Deep Dive for Company M
Executed an in-depth analysis of Company M’s Google Analytics dashboard, crafting detailed visualization boards to facilitate data storytelling. Evaluated SEO performance, keyword reach, and critical KPIs, delivering actionable insights to optimize digital marketing strategies.
